CRM Specialist (UOH-TA-0182)

The University of Hull is operating in an increasingly complex, challenging and competitive environment.  The University has embarked on an ambitious programme of change to as it adapts with agility and assertiveness to take control of our future; responding to the needs of our current and prospective students and partners.

As such, it is an exciting time for the Student Recruitment and Marketing team, playing a key role positioning the University, enhancing our reputation and making our voice heard.

In this role, you will play a crucial part in implementing the University's acquisition goals through effective implementation of the CRM strategy for student recruitment. You will work closely with the University Marketing Team (including other CRM and content specialists), while also liaising with other services across the university like school engagement, admissions, academic services, etc, to advise or gather content. Together we are all aligned in the goal to drive student recruitment for the University.

You will take the initiative in applying your creative skills to craft recruitment emails, encompassing copywriting and sourcing of appropriate graphics. A key aspect of your role will be to ensure that all CRM content accurately reflects the University of Hull brand and identity. Collaboration with other team members is crucial to ensure seamless deliverables and an optimal user experience.

To excel in this position, you should be a channel specialist with experience using email marketing platforms such as Marketing Cloud, Braze, Hubspot, or equivalent. Your expertise should extend to audience segmentation and the creation of effective nurture journeys. Experience in developing personalized and interactive emails is crucial, across both content first and direct-response emails.

For further information on the is role please contact: Catie Winter c.winter@hull.ac.uk

Closing Date: 23 May 2024

Subject Group/Team: Professional, Management and Snr Admin

Salary: £31,396 to £37,099 up to 21% pension and £10000 relocation package
31 days holiday + bank holidays + flexible & hybrid working