Webinar On Service Oriented Writing - How to Send an Impression of Respect and Credibility

Overview:

If using three simple writing techniques could ensure readers take away a positive impression and increase the possibility that someone would actually read what you write, would you want to learn those three tips? If your answer is yes, this practical business writing session is for you.

How you will benefit:

• Understand, and meet, the communication expectations of today's reader
• Send a professional, polished, and up-to-date impression through your written correspondence
• Monitor the tone of your writing and communicate with more confidence
• Express yourself appropriately, and effectively, when writing email
• Adopt effective writing techniques that convey respect and credibility

Why should you attend:

 Did you know that up to 30% of business communication need not happen at all? And because many writers use the wrong approach, only an estimated 30% of business communication actually gets read. To ensure your emails are opened and acted on, you need to write in a way that conveys credibility and respect, and builds trust with the reader. 

Areas Covered in the Session:

• How identifying your purpose can present you as competent and credible
• Action-oriented writing strategies that encourage others to read what you write.
• How to choose words that convey an "other-focus"
• Why an end in mind approach is essential to building trust in written communication

Who Will Benefit:

• Branch Managers
• Store Managers
• HR Generalists
• HR Managers
• Plant Managers
• Management
• Business Owners

Instructor:

Lew Bayer A commitment to choosing civility and striving daily to practice what she preaches has made Lew Bayer an internationally recognized leader in her industry. For the past 14 years, Lew has lead the team at Civility Experts Worldwide- now 33 affiliates strong with representation in 12 countries- and earned the title of Canada’s leading expert on civility in the workplace. 

Lew is a recipient of the Manitoba Woman Entrepreneur of the Year Award for International Business. She was also nominated for the RBC Canadian Woman Entrepreneur of the Year Award in 2009, 2010 and 2011. In May 2010, Lew was the first Canadian to be awarded the prestigious AICI International Civility Star Award. 

Release of The Power of Civility in May 2011 makes Lew an 8-time published author. She is a national columnist who is frequently called upon for expert advice and she has worked with organizations large and small in a range of sectors all over the world. 

Lew takes the view that "civility is its own reward" and so encourages her team and clients to focus on the social capital outputs and less tangible benefits building social intelligence and culturally-competent communication consistently deliver. Lew is a graduate of McGill University, a member of the training team at Manitoba Tourism Education Council, Faculty at Georgetown University, Train Canada Corporation, and for the Canadian Management Center in Toronto. Additional credentials included Certified Culture Coach®, Master Certified Civility Trainer, and Project Manager/Essential Skills Practitioner with Workplace Education Manitoba. Lew is also founder and Executive Director of the Canadian Center for Cultural Competence, Chair of the Every Girl Can Canada® Initiative, Publisher of Civility at Work™ Magazine, Founder of the Macaroni and Please™ Manners at School program, proud mentor for The Etiquette House, and President of the International Civility Trainers Consortium. 

What's next? To meet growing demand for civility training, Civility Experts Worldwide launched the Civility Speakers Bureau 2011 and the flagship location of In Good Company Etiquette Academy and Finishing School is scheduled to open February 2013.