Webinar On Persuasive Writing

Overview: 

Persuasive Writing empowers business professionals with the tools to compose persuasive proposals, justifications, business cases, white papers, or positon statements. The webinar starts by exploring the role of influence in writing. It then moves to the need to understand the challenge of persuasive writing. Next, it covers tips for opening messages to captivate audiences and for closing them to drive home the point. It concludes with common mistakes that persuasive writers make when they disregard logic or favor style over substance. You will leave this event armed with best practices to make your persuasive documents more successful.

Why should you attend: This webinar includes the following learning points:

Persuasive Mindsets - The Frame of Mind needed to Write Persuasively

Persuasive Motives - The means to Assess what’s at Stake for your Audience

Persuasive Methods - The Techniques to Move Readers toward your Viewpoint

Persuasive Missteps - The Pitfalls to avoid when Writing Persuasively

Areas Covered in the Session:

Apply Theories of Persuasion to the Writing Situation

Discover the Elements of Powerful Argumentative Writing

Use Sound Rhetorical Strategies and Development Methods

Maintain a Fresh Style for your Proposals and Position Papers

Who Will Benefit:

Corporate Executives

Business Analysts

Department Managers

Team Supervisors

Independent Consultants

Instructor:

Philip Vassallo has developed, delivered, and supervised communication training programs for a wide range of managerial, administrative, and technical professionals in corporate, government, and academic environments. He has also taught writing and presentation skills on the graduate and undergraduate university levels, most recently for the Beijing International MBA program at Peking University. He has served as an essay and speech evaluator for the Educational Testing Service on standardized tests such as the Graduate Record Examination, College Level Examination Placement, Graduate Management Admissions Test, and the Test of Spoken English. He also has provided writing coaching and assessment services for numerous corporate employees. Dr. Vassallo is the author of the books How to Write Fast Under Pressure, on writing efficiently; The Art of On-the-Job Writing, on work-related writing; The Art of E-Mail Writing, on business email;

The Inwardness of the Outward Gaze, on philosophy and teaching; and The Choice Movement and Educational Equity, on education. He also writes Words on the Line, a column and a blog on effective writing. He has contributed to many literary and educational publications, and to books by McGraw-Hill, St. Martin’s Press, and Simon & Schuster. Sixteen of his plays have been staged in globally, and he has won or been a finalist in several state and national playwriting competitions. Dr. Vassallo holds a bachelor’s degree in English from Baruch College, a master’s in education from Lehman College, and a doctorate in educational theory from Rutgers University. He is a past president of the New Jersey College English Association.

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