Social Media and Marketing FDA Regulated Products

The webinar will discuss the do’s and don’ts for using social media in marketing FDA-regulated products. Common issues, misconceptions, perceptions, and possible solutions will be discussed. The presentation will to familiarize you with the current FDA rules and help you plan for developments expected in the near future.

Why Should You Attend:

The FDA recently held hearings addressing drug companies' use of social media and other online platforms to advertise. FDA also released a guidance document about manufacturers’ obligation regarding off-label information available about their products. Another guidance document about use of social media in marketing is expected soon. In addition, FDA issued several letters to manufacturers indicating the rules for using social media.

Areas Covered in the Seminar:

• How Direct-to-consumer-advertising (“DTCA”) guidance impacts the use of social media.
• Common ways companies are currently using social media.
• FDA advertising and promotion issues related to social media.
• A structure for analysis of responsibility for promotion in social media.
• Handling unsolicited requests for off-label information.
• Recent trends in FDA enforcement actions involving social media.
• Recent discussions about social media in marketing of FDA-regulated products.

For Registration:

http://www.complianceonline.com/ecommerce/control/trainingFocus/~product_id=702233?channel=ScienceDZ