Head of Student Marketing (PGT) (JB7619)

Join the marketing team at one of the UK's leading Universities.

The University of Bath has an opening for a new Head of Student Marketing for Postgraduate Taught Programmes (PGT), appointed on a part-time, fixed term contract.

You will lead the development and delivery of institution-wide marketing and communications strategies and activities in support of the recruitment of Postgraduate Taught students.

By applying your expert knowledge and experience, you will ensure that the University makes use of the full range of appropriately innovative communications channels and methods to engage with prospective students and their influencers in order to increase awareness of Bath and our programmes, and to increase conversion.

You will oversee the development of high quality multi-media promotional and publicity materials and communications content related to PGT student recruitment, liaising closely with internal stakeholders and delivery partners within Marketing, Communications and external partners as required.

Your role requires close liaison with the Faculty Marketing teams, Student Recruitment and Admissions Office, colleagues across the Departments of Marketing and Communications and others to ensure that Institutional and Faculty/School marketing strategies and activities related to recruitment of Postgraduate Taught students are complementary and consistent.

You will   will ensure that all activities are well researched and bench-marked with articulated and agreed targets and performance indicators in order to justify the effective and efficient use of the resources required.

This role is open to current University of Bath employees only and is offered on a part-time basis of 21.9 hours per week (0.6fte) and fixed term until August 2021.

We value, promote and celebrate inclusion, challenging discrimination and putting equality, diversity and belonging at the heart of everything we do. We aim to be an inclusive university, where difference is celebrated, respected and encouraged. We truly believe that diversity of experience, perspectives, and backgrounds will lead to a better environment for our employees and students, so we encourage applications from all genders, backgrounds, and communities, particularly from under-represented groups such as Black and Minority Ethnic (BAME) and disabled people, and value the positive impact that will have on our teams.

We have made a positive commitment towards gender equality and intersectionality receiving a Bronze Athena SWAN award, and we are actively working towards a Silver award. We are a family-friendly University, with an increasingly agile workforce, we are open to flexible working arrangements. We’re also proud to be a disability confident employer and are happy to discuss any reasonable adjustments you may require.

Closing Date: 02 Jul 2020
Type: Management, Specialist and Administration