CRM Marketing Manager (MC21-24)

About the role 

Staffordshire University is looking for a CRM Marketing Manager to join the Marketing, Communications and PR department. Working collaboratively across Marketing and Recruitment teams and the wider university, you’ll be responsible for the ongoing development, enhancement, maintenance and activity of the CRM Marketing System and operations.

You will be working across the full lifecycle of the recruitment audience – from initial enquiry, through to application, conversion and enrolment. You’ll also regularly undertake data analysis and evaluation to inform strategic decisions. With the CRM Marketing Team, you’ll be responsible for the development of roadmaps and the delivery of multi-channel communication campaigns. 

Putting personalisation and automation at the heart of operations, you’ll help step-change the quality of our communications. This will involve understanding the requirements of internal and external audiences and driving forward digital transformation initiatives. 

You will need previous experience managing multi-channel CRM marketing campaigns, demonstrable skills in managing marketing automation, strong data analysis, interpretation and reporting skills, ability to lead in an experimental and data-driven digital marketing environment. 

Key responsibilities include:

Lead on the design, development, testing and implementation of solutions and enhancements to the CRM system to inform planning and day-to-day management of the CRM strategy and activity including developing CRM Roadmaps for the full Recruitment Cycle: Enquiry, Application, Conversion, Clearing and Enrolment.Responsible for the delivery of multi-channel campaigns (email, SMS, Calls, DM and app notifications) and thorough analysis of engagement and funnel metrics, recommending contact strategy and opportunityProvide expertise and advice in the management, setup, maintenance, intelligence building and analysis of enquirer and offer-holder and student records
 Introduce new capabilities to our CRM and marketing automation toolkit for meeting audience needs, market trends and internal requirements.Leading on digital transformation project workstreams to transform system usage, manage system development and business process improvements.To work strategically with teams at all touchpoints across the funnel – including Education Liaison, Events, Marketing, Web, Admissions, International and Student Development Services - to maximise lead quality, deliver user-friendly and consistent communications and build a rounded view of prospective students.Provide expertise and advice for information flows to, from and between data gathering/holding platforms and systems lead on business data compliance, keeping up to date with data and GDPR complianceRefine campaign analysis, data quality and integrity, and evaluation to deliver easily accessible reporting to key stakeholders, supported with verbal updates.

Contact For Informal Discussion

If you're passionate about developing CRM operations to drive customer engagement and deliver exceptional experiences, we'd love to hear from you. 

For an informal discussion for this role, please contact: Ben McAree, Head of Digital Engagement, ben.mcaree@staffs.ac.uk

Who is Staffordshire University? 

Staffordshire University is an award winning, teaching-intensive and research-inspired university with a focus on work integrated learning, digital innovation and enterprise engagement. With over 100 years’ experience, we are a successful, confident and ambitious modern university, with a foundational purpose of providing higher and applied learning opportunities relevant to our region and beyond.

Spread across three main campuses in Stoke-on-Trent, Stafford and London, our future-focused courses and next-level teaching ensure our students can unlock the potential the world needs now to support better futures.

This is a key reason why we are ranked 2nd in the UK for quality education (Sustainable Development Goal 4, THE Impact Rankings 2023) and why we’re in the top 10 of UK universities for career prospects (WhatUni Student Choice Awards 2023).

As a university it is important that we are at the forefront of research, delivering impact across the globe and informing how and what we teach. In the 2021 Research Excellence Framework, 87% of our research impact is recognised as “outstanding” or “very considerable”, demonstrating how we continue to push further to create a better tomorrow for our local and global communities.

When you join Staffordshire University, you join a highly supportive, supportive, boundary-pushing culture where insight and innovation is celebrated, expertise is valued, and excellence is rewarded. We can’t wait to see the contribution that you make to the continued growth and success of the Institution.

Rewards and Benefits

In return for your dedication we have a competitive benefits package available

•    Competitive incremental rates of Pay
•    37 days Annual Leave plus 11 days Bank Holiday and Discretionary days
•    Excellent Pension Scheme
•    Access to continued professional and personal development
•    An opportunity to become part of the wider University community
•    Access to an Employee Assistance Programme
•    Discounted Health & Fitness Facilities on site at the Stoke Campus
•    Discounted Travel by Rail or Bus, with the option of season tickets loans

At Staffordshire University, we believe that every student and staff member needs to be carbon literate if we are to help tackle the climate emergency and achieve our One Planet Pledge of carbon neutrality by 2030, and we are proud of our Bronze Carbon Literacy Award status. As part of our ongoing commitment we particularly encourage applications from candidates who have already completed carbon literacy training, or are prepared to undertake this training as part of their ongoing professional development.

We reserve the right to close any vacancies when we are in receipt of sufficient applications. All applicants are advised to complete and submit your applications as soon as possible. 

Closing Date: 01 Apr 2024

Department: Professional Support

Salary: £45,585 to £54,395 Per Annum Full Time Temporary 9 months (Maternity Leave)