Organizations 2.0, whether we talk about companies, political parties, national public institutions or European institutions, should, on the one hand, allow a collaborative construction of knowledge where citizens/consumers/ clients are significant prosumers of information and, on the other hand, select those online instruments which allow not only informing, but participating, sharing, mobilizing and interactivity as well.
This international workshop aims to bring together researchers and professionals presenting a broad variety of approaches to the ways in which organizations 2.0 have succeeded in engaging and empowering citizens/consumers/clients in their online communication.
This workshop is the perfect opportunity for young researchers and PhD students to share their scientific work in an interdisciplinary context and to take part in debates over the advantages and disadvantages of e-connecting European organizations and publics.