GenAI & Creative Practices: Past, Present, and Future, University of Amsterdam

Generative Artificial Intelligence (GenAI) is fundamentally reshaping our understanding of human-machine interactions. For the first time, machines can generate coherent text, create visually compelling images, produce short videos, and even complete unfinished musical compositions. The widespread adoption of this kind of AI is changing creative production and consumption, reigniting debates on the nature of creativity and its evolving trajectory. AI-driven prompting has introduced new opportunities, empowering individuals from diverse backgrounds—including those without technical expertise—to engage in creative processes in unprecedented ways. However, the rise of GenAI also raises pressing concerns, including job displacement, labour inequities, ethical dilemmas, and a huge concentration of computational resources in a few Big Tech companies.