The MENA region is undergoing seismic changes in its health landscape, the population is growing, life expectancy is increasing, mortality rates decreasing and lifestyle diseases are on the rise. This is coupled with the drive to provide better quality care to all residents of the region. All this makes the MENA region a huge potential market for the health insurers whether the aim is to fill the gap left by public healthcare systems such as in Egypt or providing care for the UAE’s approx. 80% expatriates.