Social Media Policies and Guidelines - How to be Compliant, Yet Creative and Successful on Social Media Sites

This 4-hr virtual session on social media policies will help you navigate the complexity of how to develop a social media policy that is in compliance with your Legal, Compliance, and HR Department.

Why Should You Attend:

This workshop will teach you the protocol for engagement on each social network, namely, Facebook, Twitter, Google+, and Pinterest. At the end of this workshop you will be able to develop guidelines for employee usage, and learn how to leverage social networks to increase your visibility among top candidates. You will also learn how to establish your company as an employer of choice.

Areas Covered in the Seminar:

• What is a social media policy?
• Your rights as an employer to establish a social media policy and guidelines.
• What to include in your social media policy.
• Define the guidelines of each social network, its culture, and success factors, and best practices.
• Professionalism: how to interact, engage vs broadcasting automated messages.
• Morale and respect among coworkers, and managing expectations.
• Creative ways to engage employees to use social media.
• Develop brand ambassador programs that enhance the social media policy.
• Develop incentives and rewards for excellent social media performance.