PR & Media Manager (AE0143R)

The University of Hull is operating in an increasingly complex, challenging and competitive environment. To respond to this, the University is continually evolving its approach to ensure that it meets the needs of our students, research and business partners, as well as a making a very positive impact within our communities.

Our Marketing & Communications is a key part of this, clearly positioning the University in the minds of target audiences, enhancing our reputation and making our voice heard.

The enhancement of marketing and communication operations is a high priority, particularly our online presence, including our website and social media interaction. Equally important is our ability to communicate with our internal audiences, specifically our students, staff and alumni.

We will:

Develop our institutional organisational capability in marketing and communications by improving individual and team contributions, by adapting a new organisational construct, and by developing new systems, policies and procedures.Deploy a digital strategy, encompassing web, social and traditional media with robust governance and quality assurance.Employ brand development to define our position and core proposition in the markets we seek to engage.Cooperate with our partners to amplify the effectiveness of our marketing and communications. The Marketing & Communications team at the University is transforming, with the development of new, highly specialised roles to work in an agile and coordinated way, aligned to a shared strategy.

This will drive a step change in our quality and performance as well as creating the opportunity to gain competitive advantages through our marketing and communications activity.

Our marketing strategy will support:

The attraction of greater numbers of quality studentsThe improvement of the student experience through better communicationStaff engagement a) to promote the University more effectively b) to ensure engagement in and understanding of key strategic messages/themesThe attraction of high quality staffOur research activity, showcasing its impact to grow our reputation & foster engagement with key stakeholdersOur opportunities for business engagement, support & enterprise initiativesThe mobilisation of our Alumni to invest (interest, time or money)Public participation in our events and engagement activity.

The PR & Media Manager will play a vital role in the development and delivery of the University communications strategy. The role holder will be responsible for the development and delivery of the PR & Media strategy as part of this. The role holder will build and nurture highly productive relationships with colleagues across the University, as well as media and partner organisations. Developing the PR & Media Plan. The PR & Media Manager will be responsible for developing and leading an audience focused PR & media engagement strategy as part of the wider communications strategy. The key objective will be to enhance our stature and reputation by making our voice heard across relevant media channels. Key components of this strategy will be to build our brand identity, voice, media output and media relationships. The role holder – working with the Head of Communications, relevant agencies and partners - will create, deliver and evaluate sector leading, award-winning multi-channel PR campaigns that effectively position and promote the University to achieve its key objectives. The PR & Media Manager will build strategic relationships with the media and other external partners to share and amplify our story and key messages. The role holder will be the ‘go to’ person for guidance on all PR & media related issues and will play a lead role in positioning the importance of PR & media activity as part of the University’s strategic themes and priorities, particularly with senior colleagues. 

To discuss this role informally, please contract Nicola Baker, Head of Communications, email: Nicola.Baker@hull.ac.uk 

Applicants are required to complete an online application, with a CV and cover letter upload.

Closing Date: 06 Dec 2018
Category: Professional, Management and Snr Admin