PERSUASIVE 2025 — 20th International Conference on Persuasive Technology

Persuasive Technology is a vibrant interdisciplinary research field, focusing on the design, development and evaluation of interactive technologies aimed at influencing people’s attitudes and/or behaviors through persuasion, but not through coercion or deception. The research community aims at enriching people’s lives in various domains such as health and sustainability by supporting people in setting and achieving their own goals, thus helping them change their behavior.

Topics: • Persuasive systems’ design • Behavior change support systems • Interaction with persuasive systems, interfaces, visualization • Interactive agents in persuasive systems • (Generative) AI for persuasive technology • Tailored and personalized persuasion • Gamification for persuasion • Evaluation and validation of persuasive applications • Fitting methods for development, evaluation and implementation of persuasive systems • Optimizing engagement with persuasive systems • Software architectures and technical infrastructures for persuasive systems • Smart environments, e.g. IoT, and persuasion • Digital Marketing, eCommerce, eTourism and SMART ecosystems • Motivational, cognitive and perceptual factors in persuasive technology • Application domains for persuasive technologies such as safety, healthy living, sustainable behaviors, learning and training, marketing and commerce, work environments, organizations • Positive technology • Humanizing and/or dehumanizing effects of persuasive technology • Values and ethics in persuasive technology • Privacy, perceived security and trust in persuasive technology • Resilience and counter-persuasion • Detecting persuasive strategies in social media posts • Encouraging adherence to safety measures in pandemic situations Questions that we hope to be addressed include, but are not limited to: • How to recognize and demonstrate the real life effects of persuasive technology on people’s attitudes and behaviours? • How to conduct studies that not just show their effectiveness but are also able to explain in more detail why a design or intervention works? • How to design an evaluation study so that it yields insights that are applicable to other designs or interventions? • How theoretical insight can help improve application and/or intervention planning and design? • How can design and intervention studies improve theory?