Packaging is critical for protection and preservation and is becoming more sophisticated and tailored to specific market requirements, offering a wealth of opportunities for flexibles. Across the Asia Pacific region, consumer goods companies are demanding better packaging functionality utilising less resources and are consequently redesigning processes and packaging for optimum product quality, safety, cost and environmental impact. These complex demands open up opportunities for innovative high-performance pack materials and formats, such as ultra-thin high barrier, and new ways to address challenges such as recyclability and end of life management.