Even though over 80% of breast cancer patients survive for more than 5 years, the disease is still prevalent, reducing the survival and quality of life of patients. In 1998, the European Breast Cancer Conference was set up to provide a platform for breast cancer specialists and patients to discuss the multidisciplinary approach to breast cancer care. It provided the specialists with the latest updates in treatment. It was the first conference of its kind, which had a patient advocacy organisation as a partner, ensuring that latest information reached the patients. A truly multidisciplinary collaboration and education is needed in breast cancer with an approach to provide equality across borders.